Breaking:Ole Miss Rebels Jaxson Dart signed a $45 million endorsement deal with Powerade, donating $18 million to the football program and $4.8 million to an…
Oxford, Miss. — Ole Miss quarterback Jaxson Dart has made headlines off the field this week after securing a landmark endorsement deal with sports drink giant Powerade, reportedly worth \$45 million. The deal, one of the largest for a college athlete, not only sets a new precedent for NIL (Name, Image, Likeness) agreements in college sports, but also highlights Dart’s strong commitment to giving back.
Sources close to the negotiation confirmed the multiyear agreement, noting that Powerade sees Dart not just as an athletic talent, but also as a marketable figure with charisma and influence. Dart, a senior who transferred to Ole Miss in 2022, has quickly become a fan favorite thanks to his leadership, grit, and on-field performances.
However, what truly distinguishes Dart’s move is how he’s chosen to use his newfound financial success. In an act of generosity that’s drawn widespread praise from fans and fellow athletes, Dart has committed \$18 million of his earnings to support the Ole Miss football program. According to university officials, the funds will be used for facility upgrades, recruiting efforts, and enhanced player development programs.
“This is more than just a donation—it’s an investment in the future of Rebel football,” said Ole Miss Athletic Director Keith Carter. “Jaxson’s leadership extends far beyond the field. His contribution ensures that our program can compete at the highest level for years to come.”
In addition to supporting his team, Dart has also pledged \$4.8 million to a series of community initiatives, focusing on youth sports, education, and wellness programs in and around the Oxford area. He plans to partner with local organizations to provide equipment, training resources, and scholarships for underprivileged youth.
“My time at Ole Miss has shaped me in ways I never imagined,” Dart said in a statement. “This university and this community have given me so much. I feel it’s my responsibility to give back in a way that creates lasting impact.”
The 22-year-old quarterback has long spoken about the importance of using his platform for good. With this endorsement, he is not only building a legacy as a top college athlete, but also as a role model for how NIL opportunities can be used for broader societal good.
Powerade, a Coca-Cola-owned brand, praised Dart for his character and commitment to excellence. “Jaxson embodies the values we stand for: perseverance, passion, and purpose,” said a company spokesperson. “We’re proud to partner with an athlete who isn’t just chasing success, but also striving to uplift those around him.”
As the 2025 season approaches, Dart will return to the field not only as a key player for the Rebels but also as one of the most influential voices in college football today. With his bold vision and selfless contributions, he’s redefining what it means to be a student-athlete in the modern era
