Texas Tech AD Makes Crucial Statement on Red Raiders’ Plans for Revenue Sharing
Texas Tech Athletic Director Kirby Hocutt has issued a significant update regarding the university’s position on revenue sharing, offering insight into how the Red Raiders plan to navigate the rapidly changing landscape of college athletics. His remarks mark a pivotal moment as schools across the nation prepare to adapt to new financial realities in the wake of shifting NCAA policies and mounting pressure to compensate student-athletes more directly.
Speaking during a press conference on campus this week, Hocutt emphasized the importance of developing a revenue-sharing model that is both sustainable and fair, while also aligning with the values of Texas Tech’s athletic department.
“We are committed to building a structure that recognizes the evolving rights of student-athletes while preserving what makes college sports so special,” Hocutt said. “The Red Raiders are going to be proactive. We’re not going to wait for others to define the rules—we want to be a leader in this space.”
His comments come as the NCAA, conferences, and individual programs across the country grapple with how to implement revenue-sharing systems in response to legal challenges and the growing influence of Name, Image, and Likeness (NIL) deals. Texas Tech appears poised to take an active role in shaping what this new era looks like.
Hocutt confirmed that Texas Tech has already begun internal discussions with university leadership, legal experts, and student-athlete representatives to explore revenue-sharing frameworks. The athletic department is evaluating various models, including the possibility of directly sharing profits from television contracts, merchandise, and ticket sales with student-athletes in high-revenue sports like football and basketball.
While specific details are still being finalized, Hocutt stressed the university’s commitment to transparency and collaboration throughout the process. “We want our student-athletes to have a voice in this conversation. Their input matters, and we’re listening closely.”
Student-athletes at Texas Tech have responded positively to the university’s stance. Several current football and basketball players praised Hocutt’s leadership and expressed optimism about the future. “It’s good to know our school is taking this seriously and actually putting things in motion,” one player said.
This announcement positions Texas Tech as one of the more forward-thinking programs in the country, and it sends a clear message: the Red Raiders are preparing to lead, not follow.
