GREAT NEWS:Ipswich Town: Halo new front of shirt sponsors for 2025/26
Ipswich Town have announced that Suffolk company Halo are the club’s new front of shirt sponsors for the next three seasons.
The rapidly growing Stowmarket-based service management specialists, who also partner the McLaren Formula 1 Team, have been an Ipswich sleeve sponsor since December 2023.
It brings to an end Suffolk superstar Ed Sheeran’s sponsorship, his Mathematics Tour logo having appeared on shirts for the last four seasons.
A club statement says the deal is ‘the biggest in the club’s history’.
Speaking about the deal last month, chairman Mark Ashton told the EADT and Ipswich Star: “It’s big numbers. If we’d have been a Premier League club again this coming season, it would have been one of the biggest sponsorship deal outside of gaming in the Premier League. And it will be one of the very biggest sponsorship deals in the Championship.”
He has now added: “We’re really pleased to have furthered our partnership with Halo in what is a record shirt sponsorship deal for the club.
“Having made it clear we had no intention of moving towards a gambling sponsor, we’re proud to be working so closely with another Suffolk business which shares many of our values.”
Town’s new kits for the 2025/26 Championship season, which will again be manufactured by Umbro, are yet to be revealed.
Halo’s chief executive officer Paul Hamilton said: “We are absolutely delighted to have taken our partnership with Ipswich Town to the next level.
“It’s an honour to follow Ed Sheeran as front-of-shirt sponsor, having been sleeve sponsor during the last two seasons. We’re looking forward to seeing the Halo logo on the shirts for the next three years at least, which we hope will be another exciting period for the club.”
Town’s commercial director, Andy Wooldridge, added: “It’s been a pleasure to work with Paul and his team as a principal partner and sleeve sponsor during the last two seasons. It’s a relationship that has really blossomed between both organisations.
“For Halo to now be our front-of-shirt sponsor in a record deal is testament to the growth of our partnership scheme and shows our commitment to working with Suffolk businesses who share our goals and ambitions.
“Halo are experiencing very fast growth and we are delighted that we can use our global reach to support them in their exciting plans.”
Pressing play on a new era ▶️
⁰Ed Sheeran and Halo Founder & CEO Paul Hamilton sat down to discuss Halo moving to front-of-shirt sponsor from the 25/26 season. pic.twitter.com/7mbAC5N6hh
— Halo (@halonxtgen) June 30, 2025
WHO ARE HALO?
– Founded in 1994, the software company was originally known as ‘NetHelpDesk’. It relocated from Scotland to Suffolk in 2010, launched a new web application in 2016 which was named the fastest service desk available and rebranded to HaloITSM in 2020.
– Said to be growing ‘at over 100% annually’, Halo uses ‘cutting edge AI technology’. It now has global offices in San Diego and Melbourne and serves 100k+ customers in 75+ countries, including Microsoft, Sky and Siemens.
– Their website states the company is ‘on a multi-decade journey, driven by a founder-led team dedicated to creating the dream product they themselves would want to use – free from compromise, convention, or industry limitations’. In 2023, they stated: “Name the name, they’ve tried to buy us – and our answer is always the same. We’re only focused on our commitment to create change in the industry. So as of 13th June 2023, we’re adding to our contracts that we will not be involved in any mergers, acquisitions, or private equity deals for a rolling 10-year period.”
– In a video released today, Halo founder and CEO Paul Hamilton said: “We are massive disrupters. We basically turned the industry on its head and ripped up the rule book. We do it our own way.”
